“凡事预则立不预则废”，没有清晰的战略定位，也就无法开展接下来的一系列复杂的业务运营体系建设。
"Everything in advance is established, and nothing in advance is wasted". Without a clear strategic positioning, it is impossible to carry out the next series of complex business operation system construction.
商业中的战略概念其实最早源自军事领域，本义是“驱动军队抵达决战地点”。战略定位学大师杰克·特劳特根据军事中“选择决战地点”的概念提出定位观念，用以界定企业经营要创造的外部成果。具体而言，也就是企业在外部市场竞争中如何界定能被顾客心智接受的定位，并回过头来引领内部运营，从而把企业产生的产品和服务被顾客接受，并转化为企业的业绩和核心竞争力。
In fact, the concept of strategy in business originated from the military field. Its original meaning is to "drive the army to the decisive battle site". Jack Trout, a master of strategic positioning, puts forward the concept of positioning according to the concept of "choosing the decisive battle place" in military, which is used to define the external achievements to be created by enterprise management. Specifically, that is, how to define the positioning that can be accepted by customers in the external market competition, and turn back to lead the internal operation, so that the products and services produced by the enterprise can be accepted by customers and transformed into the performance and core competitiveness of the enterprise.
作为汽车融资租赁业务，在开始业务之前的战略定位意义重大。只有前期定位的清晰，才可以带来后期产品设计、渠道策略、中长期收益以及未来业务的健康长远发展。
As an automobile financial leasing business, the strategic positioning before starting the business is of great significance. Only the clear positioning in the early stage can bring the later product design, channel strategy, medium and long-term benefits and the healthy and long-term development of future business.